Last Updated on November 14, 2020 by Sean B
Facebook has become one of the biggest advertisement platforms on the internet owing to the immense number of people who use the social media platform and the immense amount of time all these users kill scrolling down the endless list called Newsfeed. To make advertisements and customer relations better on Facebook, developers were allowed to place chatbots on Facebook Messenger in 2016. In the first six months, 30,000 Facebook Messenger chatbots were created, and as of now, there are 300,000 of them, a small number compared to the 6 million advertisers on Facebook.
What Are Facebook Messenger Chatbots?
For starters, an AI chatbot is a software that uses artificial intelligence to talk to people in natural language. Chatbots are designed to comprehend questions asked by the user, come up with accurate and helpful answers, and if needed, perform a task commanded by the user. Using chatbots is convenient for users because they do not have to install an app or make long phone calls to get to customer care agents, and for the companies, they are far cheaper alternatives than hiring people to engage with their customers.
A Facebook Messenger Chatbot is a chatbot that talks to people through Messenger, a platform used by 1.3 Billion people every month. They are commissioned by businesses to talk to prospective customers before the deal is closed by a human or to provide basic after sales support to customers.
Why do Businesses Use Facebook Messenger Bots?
There are two main reasons for businesses using Facebook Messenger chatbots. First, it is a very vast atmosphere. Messenger is the third most used app in the world, with 1.3 billion active monthly users. Not all of them are there for family group messaging or talking to their significant other. 2 billion messages are exchanged between businesses and users on Messenger every month. If you want your business to be successful, especially on a global scale, Messenger can play a big role in that.
Secondly, as stated earlier, Messenger has just 300,000 chatbots compared to the 6 million advertisers on the platform. It means that the competition is still not very high, and businesses can easily handle their customers with Facebook Messenger chatbots.
Using Messenger can offer the following benefits for a business:
- Research by Headliner Labs has found out that people are 3.5 times more open to open a Facebook Messenger message than an email.
- Businesses can target ads to the people who have previously shown interest in their banner ads on Facebook.
- Businesses can provide 24/7 customer support without having to hiring and outfitting an army of support agents
- The Messenger bots keep a record of the people who have conducted a transaction with you and can re-engage them.
- Messenger bots can generate reliable leads for your human marketing team by asking the customers about their budget and requirements and then presenting the data to the administrators.
Some of the Best Messenger Chatbots
Messenger has a lot of chatbots on it, but here are our picks for the best ones among them.
1. Marriott Rewards
Marriott is a company that tries to stay on top of customer service, so it doesn’t come as a surprise that they deployed their Messenger Chatbot back in 2016. At that time, however, the chatbot was focused on helping customers link their Starwood and Marriott reward accounts after the companies merged.
The chatbot has now evolved to a point where users can add a date and destination, and it provides them with the available booking options, and the customer can then book hotels from there. It also integrates the info from Marriott’s magazine, Traveller, to give the user insight on the place they are intending to visit.
Sephora has introduced this chatbot on messenger as a Reservation Assistant for their customers. It is a simple yet ingenious approach. It cuts short five steps from the booking process, and since it’s been commissioned, the cosmetics retailer has seen an 11% increase in booking rates, and every person that gets to a store spends $50 on an average, making a notable profit for the company.
3. Whole Foods
Whole Food’s take on the Messenger Chatbot thing is a particularly genius one. This chatbot makes it possible for the customers to enter a recipe, and the bot can then tell them what ingredients they need to get for their recipe. It can also help customers select a dish depending on their dietary restrictions.
UNICEF has introduced their chatbot by the name of U-report. Young people can tell it about the issues they face that they want to be resolved, and UNICEF can then look into the matters to consider implementing policy changes. So far, more than 2 million people have reported their issues on this platform.
How to Create a Facebook Chatbot?
The main motive behind introducing chatbots on Messenger was to make it possible for people to provide better customer services and carry out better marketing without having to hire a team to do that. The approach here is more ‘in-house’ focused than hiring developers. There are many services that can help you make a chatbot for your business without having to get into technical stuff like coding and all that.
You can make simple chatbots that can respond with pre-fed messages like “We’ll get back to you”, “Thank you for reaching out to us”, or you can make actual intelligent ones using these tools. If you want to have a highly personalized chatbot, you might need to get some professional help or use a platform that is not very simple and needs some technical knowledge.
Facebook Messenger Chatbots are a great way to reach out to your customers for advertisement or to interact with them after sales. Facebook offered the option to integrate chatbots in their Messenger so that businesses can use this service instead of creating a separate app to interact with their customers. The number of bots on Messenger has been on the rise ever since, and businesses have succeeded in getting profits from making chatbots.