Last Updated on October 25, 2020 by Sean B
Before we take a look at the 7 best chatbots for marketing, we need to recognize that chatbots have a wide variety of uses beyond marketing. They act as our personal assistants, smart home controllers, virtual friends, and any for any other purpose in which we want to use them. Businesses are using Chatbots for the two main purposes. One is to act as customer care representatives to serve the queries of the users while others work as marketing agents to actively disperse marketing information.
Chatbots study the patterns related to the potential target market. They then work out the best time to contact them. For example, middle-class business employees spend time searching for stocks during lunchtime. An AI-powered chatbot can send investment opportunities emails at that time to maximize customer response. Let’s see which bots are the best for advertisements these days. You can go around this in two ways. You can either use a chatbot that meets your requirements, or alternatively, you can also build one yourself using one of the various chatbot building tools available online.
Considering all the current business trends, we have put together a list of the 7 best chatbots for marketing. Without wasting any more time, let’s dive in and start exploring one by one.
Botsify is one of the most prominent names in the realm of messaging app chatbots. It does not require any expertise in programming. It has an easy drag and drops function that makes it possible to modify it for your specific use. It has a lot of cool features and is used by big companies like Apple and Travelex. The pricing starts from a free basic version to $50 for a fully loaded version of the chatbot.
Collect.chat is one of the best support and marketing chatbots that can be used to collect data from your website, which might be useful for your business. The working principle of this bot is to involve website visitors into customers by engaging them in dialogue instead of having them fill the boring forms. Like any other good chatbot, you don’t need to know coding to use this chatbot. You can customize it with the drag and drop platform it offers.
This chatbot also supports integrating hundreds of apps using Zapier. It can make the whole marketing game a whole lot easier for you across all the platforms. Notable users of this chatbot include AirBnB and Paysack.
This chatbot is a bit expensive, but the extra cost is more than justified taking into account the diverse functionality it offers. You can use this chatbot to qualify the leads generated on your website without having to use any sort of form. It can automatically close sales, and if it feels the need, it can hand over the task to a human.
The chatbot comes with AI which enables it to improve the situation based on its interactions with the customers. It gets smarter and smarter every passing day.
This chatbot has a nice set of qualities but is only available for Facebook Messenger. There is no need to program or code anything into the bot, and all you need to get the bot up and running is just seven minutes. This chatbot has a strong machine learning algorithm at the backend, and it gets even better as it deals with customers and tries to identify repetitions and patterns that make sense. It is used by brands like Adidas, MTV, and Buzzfeed to deal with their marketing end.
The bot can be used for free but for the advanced features, the paid packages start from $30 a piece. The best option is always to make yourself a bot suiting your needs, but if you can’t do that, the official partners of Chatfuel will design one according to your requirements.
HubSpot is not itself a chatbot but features a chatbot building tool that you can use to design the chatbot that matches your requirements. This chatbot can be used to take care of both the marketing and sales funnel and customer support aspects of your website. You’ll not need to have multiple systems to take care of sales and support.
HubSpot’s chatbot can book sales, schedule meetings, accommodate customer queries, and provide answers to commonly asked questions. This bot also comes with a CRM that can manage different aspects of your business under one control panel.
MobileMonkey is a chatbot creating platform that can help you make high converting rate chatbots for Facebook Messenger. Unlike most of the other chatbots available on the market, MobileMonkey has a unique quality. It can bind your drip marketing via direct messaging channels to your mass marketing through Google, Facebook, YouTube, or other ads.
It has built-in chatbot forms, lead generation sources, and automated marketing tools. This tool can very easily convert your visitors to leads and leads to customers. Pricing for MobileMonkey starts from $14.5 a month. You can also configure it to target your audience via carrier messages, WhatsApp, and other messaging channels.
TARS is a drag and drop chatbot creation tool that you can use to create a customized chatbot for your website. It is easy to create and use and has literally zero need for any coding or programming. The platform offers more than 800 templates for different industries; you can choose the one the most closely suited to your needs and build on it to have a chatbot fine-tuned for your use.
TARS is a departure from the regular chatbots and promises better qualities and a higher ROI than any other chatbot on the market. It is a costly one. There is no free version of the chatbot, and on top of that, the packages start from a whopping $99 a month and go all the way to above $400 a month. However, given the capabilities this bot has, the price is quite a reasonable bargain.
Chatbots have revolutionized many aspects of our life, and one of the primary intended uses of chatbots from the very first day was that of a marketing tool. Marketing Chatbots have finally grown to the point where they can rival or even surpass the efficiency of humans doing the same marketing job. An added benefit of using chatbots for marketing is that they offer an all-in-one solution for managing all channels of your marketing and customer support. They also offer the option of CRM systems that can make running a business easy and flawless.